On the days the words don’t come easily, you have two choices: you can whine about the fact, or you can get to work. If you’re in the former group, I give you permission to wail about the difficulty for two minutes. You’re not going to get anything done until you do. I know. I’ve been there, so go. Cry, scream, or swear for the next two minutes then come back. Are you back? Good. Now you’re ready to join the latter group, the one that yells “This is Sparta!” and gets to work.
Book Review: Content Chemistry
I’ve been working through several books as I add to my understanding of what it means to be a copywriter and content marketer in today’s world. Last month, I wrote about The Networked Nonprofit because nonprofits are organizations with which I would like to work more often. This month brings me back to content marketing via Andy Crestodina’s Content Chemistry.
What is Marketing Backwards?
Marketing Backwards is a collaboration of Margie Clayman and myself. We’ve spent the past few months looking at our idea, poking and prodding it, and finally deciding it was time to announce it. Actually, neither Margie nor I are the most patient people, and, the more we saw things starting to come together in advance of the established announcement date (today), the more we wanted to share something, anything about the project.
What Does “Creative” Mean?
A long time ago but in this same galaxy, I had a college roommate. She and I once had an interesting conversation about creativity:
Roommate: I’m not creative.
Me: What do you mean you’re not creative?
Roommate: I can’t draw like you. Or write.
Me: That’s not true. You are, too, creative. You do draw and write.
Roommate: But not well. Not like you. I’m not creative.
Me (a little frustrated): That doesn’t mean anything. You don’t have to draw or write to be creative. That isn’t what “creative” means. Your (sociology) work is creative, too.
Roommate: Right…
So You Want to Author a Blog: 7 Thoughts
Hello [Name],
I’m sorry we missed each other the other day. I’ll share what thoughts I have about authoring a blog based on the questions found in your most recent email.
Playing the Waiting Game
The writing life is one of patience, a fact with which I struggle. I am not a patient person. If I see that something needs to be done, I do it. I don’t play games. I don’t wait around in hopes that someone else will do the task. I get the job done and move onto the next thing.