I’m used to being questioned about when to use “who” or “that,” but a question about “which” and “that” sent me scurrying to my grammar handbook. The two words have a couple of rules associated with them. The question this time, though, centered upon when to use one or the other.
Little, Scary Things
I’ve written about the BIG, SCARY THINGS, but what about the little, scary things? Things like changing an e-letter format. Adding a Creative Commons license. Focusing on growing the subscription base to the monthly e-letter (Have you subscribed?). Giving credit to the artwork used with the posts. Little things. Things that aren’t all that scary but are in some way. They indicate change – a change in thought and in actions. They indicate movement toward something bigger.
The Real Building Block of an Effective Content Marketing Plan
I was reading an article about effective content marketing the other day. I was slightly alarmed when I read the following line: “Creating and maintaining personas are building block number one when it comes to an effective content marketing plan.” The statement didn’t sit well, and it wasn’t the fact that the “are” should have been an “is.” It was the fact that the statement seemed to argue personas were a thing to be created and discarded as needed. It neglected the real building block behind any effective marketing plan: a good product or service.
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BIG, SCARY THINGS
In the past month or so, I’ve undertaken some BIG, SCARY THINGS. Things that will require sacrificing some of the free time I do have. Things that will require bravery and efforts of a different sort. Things that require a lot of behind-the-scenes work before they can be shared publicly. Things that will start to be shared in the upcoming months (All I can say is, pay attention to your inboxes and the blog.).
Perfectionists Demand Too Much
The problem with perfectionists, albeit not the only one (This line is becoming a theme.), is that they’re demanding. They demand a lot from themselves. They sometimes demand a lot from others. They demand, demand, demand.
I’ve Got to Run Off to a Termite Inspection
When I told my friend, Kaarina Dillabough, I had to run off to a termite inspection, I meant it. I was running off to a termite inspection. She may have known I was being truthful, but she followed my comment with one of her own: “‘I’ve got to run off to a termite inspection’ would be a great title for a blog post.” I verified that she meant her words and, without further ado, accepted her challenge.
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