I hated my childhood endocrinologist. I would get nervous about seeing him weeks in advance. The reason was simple: he made me feel small, worthless, and stupid. After waiting for hours and hours to see him, he would rush into the examination room, tell my mother and I what was wrong and what I was doing wrong, and leave. He never spoke with me; he didn’t even speak to me. He spoke over and around me.
Six Things Readers Need: Facts
I’ve been thinking about the CarFax commercials. A customer enters the used-car lot and begins to look at automobiles. A salesperson approaches and, in the stereotypical, sleazy manner, tries to woo or strong-arm the customer into purchasing a vehicle. The customer pauses; the CarFax fox appears; and the customer leaves because the salesperson refuses to show the customer the facts about the vehicle.
Six Things Readers Need: Predictability
Six Things Readers Need: Context
When I read, I have to have some sort of context. I’m not content reading a smattering of quotations, although I might if that is the context of a particular article for a particular reason. In general, though, I need to know who said the quote, and I need to know the context for the quote. Without those two things, a quote can be made to say anything, and that’s dangerous. Movements – religious, political, et cetera – can be based on a quotation taken out of context.