The more I focus on external communications – what could be termed marketing communications or content marketing – the more I find myself focusing on internal communications. I believe that the internal affects the external. What is good for the internal is good for the external. What is bad is bad.
It’s those thoughts that have led to a concern with company culture, morale, and vision. Culture, morale, and vision may not typically be the auspices of a writer or editor, but I would disagree. The internal affects the external, and it doesn’t matter if the company consists of one person or five hundred.