My friend, Jack Steiner, asked a seemingly simple question the other day: “What makes you happy?” I like the question. It makes me think of my “little loves” post. I probably answered Jack’s question in that post, but the topic seems to be one that deserves more consideration.
Write Right Blog
Your Employees are not Psychic
Forget SEO
I wouldn’t be much of a writer, especially a writer who tends to work with digital communications, if I didn’t have some understanding of SEO. I do have it. I’ve read books about SEO; I’ve made recommendations to clients about headings, subheadings, meta tags, titles, et cetera, et cetera; and I’ve learned about black and white hat SEO and long-tail keywords.
Why You Need to Get Lost
Stories, Rhythm, and Pace
Stories have a rhythm to them. They have their characters, usually the protagonist and the antagonist. They have their devices: repetition, foreshadow, metaphor. They have their climaxes and anti-climaxes. Depending on the type of story, the story might have a moral to it – think Aesop’s Fables – or it might cause a reader to understand a culture, a way of thought, a product, or a service. Yes, stories have a rhythm.