The Writing Life
My mom says I’m eclectic. She has a point. I maintain several interests, many of them seeming to be sharp contrasts to others. For instance, I practice handlettering (I’m not yet good enough to call myself a “handletterer.”) but attend boxing and kickboxing classes and collect an occasional Funko POP! figure.
To find Luke Sullivan’s Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads alongside my copies of Richard Hugo’s The Traveling Town, Annie Dillard’s The Writing Life, Dean Young’s The Art of Recklessness: Poetry as Assertive Force and Contradiction, and a few notable others is a testament to how good I think Sullivan’s book is. I know it’s a biased statement, but I don’t know what else to say. I like his book. I would read it again and again, and I intend to do so.
I’ve been working through several books as I add to my understanding of what it means to be a copywriter and content marketer in today’s world. Last month, I wrote about The Networked Nonprofit because nonprofits are organizations with which I would like to work more often. This month brings me back to content marketing via Andy Crestodina’s Content Chemistry.
I’ve been working through ideas of how to make this site better, and one of those ideas is working with the editorial calendar and adding or taking away certain elements. In this case, I’m adding a new component; I plan to publish a book review every month. It will keep me on track with my reading, and it possibly could help readers of this blog.