Two Ton Creativity is an ad agency based in El Paso, Texas. I was asked to come onboard for a school bond project as a social media manager. This was the early, early days of social, so my efforts focused almost exclusively on Facebook and Twitter. I learned real fast about defusing potential communications crises. Remember: this was the early days. i.e., the wild, wild West. There were no social media communications crisis plans yet.
Portfolio
Sprocket Media
Sprocket Media helps brands establish their voices, primarily through social media. I worked with them on two very, very different clients. The one catered to women in their thirties who enjoyed dining out with their girlfriends and imbibing the occasional glass of wine. The other focused on college kids, males mostly, who experienced the “munchies” during an all-night study session or after a football game. I learned to change my voice like a chameleon changes it colors.
Aida’s Cuisine
Aida’s Cuisine is a gourmet catering service in El Paso, Texas. I worked with the owner to establish a blog and email newsletter. In addition, I occasionally designed promotional materials for conferences and events.
Real Estate Weekly
Real Estate Weekly is a publication based in El Paso, Texas. I worked with the owner to rework existing website copy, author blog posts, and manage social media.
Sonitrol
Sonitrol is a nationwide security dealer. I worked with the El Paso office to redesign some of their sales collateral. I didn’t think much of it at the time, but the piece went viral. It ended up being used at several locations throughout the United States.
Authors and Working Professionals
Authors, students, and working professionals partner with me to get their books and other content out the door. I’ve worked on business books, fiction, personal statements, resumes, and scholarly articles.