Cision is a global PR firm providing PR software, marketing, and media relations software and services. I work with them to provide content for customers: white papers, tip sheets, blog posts, et cetera. It’s great fun. I’m always learning some new tidbit and coming up with fun ways to talk about subjects like copyright compliance and influencer marketing.
Content marketing
Brivo
Brivo is a cloud-based access control provider. I provided the brand with strategy and content, usually blog posts, white papers, and articles for LinkedIn Pulse. It’s a fun brand, and I’m not being facetious. They get into the Internet of Things (IoT), wearables, mobile devices, apps, and software as a service (SaaS). Let’s just say I was never at a loss for something new to explore.
Give Local America
Give Local America is a giving movement (and day) initiated by Kimbia, an online giving platform. I worked with the organization as a brand journalist and interviewed nonprofits that participated in the annual giving day. I also sidelined as a brand strategist, offering feedback on plans developed by Geoff Livingston. It was fun work. I enjoyed “traveling” around the U.S. and hearing about the remarkable work that nonprofits were doing in their community to make a difference.
SocialRadar
SocialRadar, now known as LocationKit, takes the nervousness out of networking. Its networking app lets you find people in your vicinity and pull their public information so that you can start a conversation without fumbling over the words. I worked with Geoff Livingston to create an eBook about the power of networking and how it’s changed in the digital age.
Gravy
Gravy is a mobile app that provides end users with curated events and experiences based on location, time, and mood. I worked on articles for the brand’s two audiences, people who would use the app and brands that would use it to promote an upcoming event.
Aida’s Cuisine
Aida’s Cuisine is a gourmet catering service in El Paso, Texas. I worked with the owner to establish a blog and email newsletter. In addition, I occasionally designed promotional materials for conferences and events.