I’m writing this post prior to the end of SXSW with the intention of scheduling it after the madness of SXSW ends, but I think I’ve gained enough of an understanding of how the thing works. At least, I’ve gained an understanding of how to navigate SXSW as a business person. My key takeaway from the whole thing is to be flexible with my time and to be intentional in meeting both people I know and don’t know.