To find Luke Sullivan’s Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads alongside my copies of Richard Hugo’s The Traveling Town, Annie Dillard’s The Writing Life, Dean Young’s The Art of Recklessness: Poetry as Assertive Force and Contradiction, and a few notable others is a testament to how good I think Sullivan’s book is. I know it’s a biased statement, but I don’t know what else to say. I like his book. I would read it again and again, and I intend to do so.