My default suggestion for drawing in a reader is to start “en media res,” that is, in the middle of things. It tends to arouse curiosity; however, it isn’t the only way to draw in a reader. Writers like Tolkien, Irving, and Shakespeare prove the point. Other writers would say that the magic is in the title. In the online world, they’re probably right. The title and accompanying visual elements are essential to drawing in the reader.
J.R.R. Tolkien
Write Right Dreams of a Dragon
I might be a smidgen excited about a certain movie that releases in December. You may have heard of it.
Write Right: Summer Reading
The Hunger Games Hype
I’ve never been one for reading a book or series of books because of the hype surrounding them. Harry Potter? No. The series with the sparkly vampire? Negative. The Hunger Games? Yes. I read those books.