When you figure out what you’re meant to do – what you’re really, really meant to do – things begin to come into focus. You begin to view your life through a certain lens, a particular mission. The more you work with that lens, the clearer the picture becomes. You turn it this way and that to account for the extra light or darkness. You do what you must to keep that picture clear and in focus.
mission
Money is Not a Vision
When I first meet with potential clients, I don’t focus on their writing. I focus on their story. I ask questions. I found out what they do. I discover what they would like to do. I ask why they do what they do or why they want to move in a different direction. I ask them how they will communicate what they do and why they do it to their audience. I ask them for, in a word, a vision.