I might have used some link bait with that title. I don’t think Jim Dougherty, the author of this post, or I know the secret to writing the perfect headline. We simply bumble and hope that we write a better headline the next time.
Headlines are pretty important. More people will read your headline than will read your content. Some people will comment on your headline if your blog posts circulate in social media circles. But most importantly your headline is the reason that people will choose to read your writing or not.
For most people, this probably isn’t a huge revelation. But for me, it was.