Two days ago, I had no idea who Ryan Holiday was. I’m guessing most people still don’t unless they live and breathe PR news. I don’t consider myself one of those people, but one of my favorite blogs is Spin Sucks. I’ve learned a lot at that site and made some invaluable connections and friends. As I read Gini Dietrich’s post about Holiday and his book, Trust Me, I’m Lying, the other day, I found myself perplexed and horrified.