The success of the James Bond franchise can be attributed to any number of factors: the actors (No to George Lazenby; yes to everyone else.), the spy toys, Q and M, the cars, and – I have to mention them – the Bond girls (Again, only some of them.). Another factor is the storytelling one. Each Bond movie begins in the middle of the action. No explanation is given for why Bond is in Moscow, Turkey, or some other place. The exact reason for why Bond is chasing some henchman all over the place isn’t immediately revealed; it’s only later that the facts begin to tie together. By then, the viewer has been so submerged in the story that he or she is caught. The viewer has to follow the story to its end, even if the end is known: Bond will save the day in a more or less glorious fashion depending on the director and the direction of the film.