Brivo is a cloud-based access control provider. I provided the brand with strategy and content, usually blog posts, white papers, and articles for LinkedIn Pulse. It’s a fun brand, and I’m not being facetious. They get into the Internet of Things (IoT), wearables, mobile devices, apps, and software as a service (SaaS). Let’s just say I was never at a loss for something new to explore.
social media marketing
Gabriel Marketing
Gabriel Group is a marketing agency serving a variety of clients. I worked with them to provide day-to-day social media/community management for clients in the social intranet and project management spaces. At last glance, I more than doubled their follower counts and engagement metrics. You can buy followers all day long, but the ones earned through organic reach are always more valuable. Victory!
Sprocket Media
Sprocket Media helps brands establish their voices, primarily through social media. I worked with them on two very, very different clients. The one catered to women in their thirties who enjoyed dining out with their girlfriends and imbibing the occasional glass of wine. The other focused on college kids, males mostly, who experienced the “munchies” during an all-night study session or after a football game. I learned to change my voice like a chameleon changes it colors.
Real Estate Weekly
Real Estate Weekly is a publication based in El Paso, Texas. I worked with the owner to rework existing website copy, author blog posts, and manage social media.