Friends, family, countrymen, lend me your ears. Hmm. Wait. That’s not quite right. I’m not in a Shakespeare play. However, I still ask you to lend me your ears because I need your help to return to SXSW.
storytelling
Deus Ex Machina
In a number of Greek myths, a god or goddess appears in the final act at the last, possible second and rescues everything and everyone. Sometimes, anyway. Half the time, the gods show up and squabble with each other or turn a human into a tree. Capricious, the Greek gods, definitely not the sort of creatures one wants to associate with too often. They’re petty, jealous, and, more often than not, foolish.
How to Be a Better Writer: Be an Archeologist
If you want to be a better writer, particularly a writer who authors white papers and case studies, you have to be an archeologist. Grab your hat and a whip—you’re going to need them. Boulders will give chase; you will fall into a pit of snakes. Be prepared. Come with the whip at the ready.
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VIVA Creative Group
VIVA Creative Group provides “marketing that moves people.” It’s an apt description. I worked with the agency on a project for Audi that covered its new e-Tron Plug-in Hybrid and sustainability efforts. The project traveled from Utah to Africa and back again. Here, I acted as an editor for brand journalism pieces authored by Geoff Livingston, the photojournalist on the project.
Give Local America
Give Local America is a giving movement (and day) initiated by Kimbia, an online giving platform. I worked with the organization as a brand journalist and interviewed nonprofits that participated in the annual giving day. I also sidelined as a brand strategist, offering feedback on plans developed by Geoff Livingston. It was fun work. I enjoyed “traveling” around the U.S. and hearing about the remarkable work that nonprofits were doing in their community to make a difference.
The Austin Stone
The Austin Stone is the church I attend and one of the places where I serve. I’ve been a part of Story Team in the past and learned a lot about working with editors and being a part of a much, much bigger story. Today, I serve on the production team because of an interest in audio.