A number of my friends and acquaintances use Chris Brogan’s “three words” concept. I’ve yet to use it, mostly because I feel an odd resistance to being tied to a certain set of words. That being said, I see the value in the limitation. It brings a focus to what one plans and hopes to do. It causes a person to pause and to think about what three words capture his or her aims. Declaring them publicly results in an accountability to those words and the goals attached to them. Because of that, I’ve decided to give the “three words” a try.